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Posted on Jan 29, 2015

Registration open for Women in Agriculture Conference

Registration has begun for the 2015 Women in Agriculture Conference, to be held Feb. 21 in Wenatchee.

This year’s event, titled “Put Your Best Boot Forward,” covers the topic of making sense of marketing.

More and more, producers are asked, “Tell me about your farm,” said Margaret Viebrock, WSU Douglas County Extension director and conference chairwoman. It’s more important than ever to be able to talk about it positively and with passion, no matter what you grow or how you sell it, Viebrock said.

The Women in Agriculture Conference is held on the same day in 28 locations in Washington, Idaho, Oregon and Alaska. The one-day event features speakers, inspiring stories, networking opportunities and practical advice for learning new skills.

Locally, the conference is 8:30 a.m. to 3:30 p.m. Feb. 21 at the Confluence Technology Center, 285 Technology Way in Wenatchee.

“Last year, nearly 600 women attended,” Viebrock said.  “Many attendees reported it was the best conference for women producers because it presented practical information they could use right away.”

The lineup for the day includes Walla Walla farmer Emily Asmus, who will showcase how her farm, Welcome Table Farms, keeps its brand fresh to build interest and loyalty. Marketing expert Erica Mills of Claxon Marketing, also will talk about how every woman should have a consistently compelling way to describe her farm business.

This conference is designed for women who have been farming for years, as well as new and aspiring farmers. Supporting spouses, students, interns or people who own an agriculture-related business also are welcome.

The conference registration fee is $30; people who register by Feb. 13 pay $25. The registration fee includes the workshop, a light breakfast, lunch and materials.

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